Person of Interest

person_of_interest_creativelyus

I have the privilege of designing many of the graphics used for our church’s message series. The graphics are used as the title slides for PowerPoint as well as a header image on the bulletins. This design is for a series our pastor is beginning in February, titled “Person of Interest.” The sermons will be focusing on some of the lesser-known individuals in the Bible.

Wallpaper Illusion

I’ve had this idea for a while, but wasn’t sure how best to implement it. I wanted to create a desktop background that matched up with a design on the wall so it gave somewhat of a “window” effect, but I definitely didn’t want to paint the wall or do anything else permanent. My solution was static-cling material used for temporary wall decals. The on-screen part was created in Adobe Illustrator. (Sorry for the poor photo quality – the lighting in our office is kind of low.)

The graphic is designed to match the wall at our eye level when seated at the desk. While it doesn’t show this in the photos, the color of the background and lines match the wall and decals almost perfectly. It actually takes a lot of tweaking to get on-screen white to match the color that “white” really is when it’s lit by a few incandescent bulbs in a green room. Yay for tons of courses in color management and theory – they finally made themselves useful.

Obviously the graphic won’t line up at every angle, but the effect works surprisingly well even when you first walk into the room. (Hey, it got Kristine to say, “Whoa, that’s cool!” when she first saw it. And that, right there, made this project a success.)

Marketing

The design project I was working on had outlasted my interest and completing it had become a chore. Food being one of the great motivators in my life, I grabbed some yogurt. As I tried to get those creative thoughts going again, I thought about how boring yogurt had become since they started pre-mixing the fruit instead of leaving it in the bottom for the consumer to stir. Yogurt needed something to bring the excitement back into the experience. I thought, if I had my own yogurt brand, I would do something different to make it stand out from the others. I would have all the fruit crammed to one side! Then I laughed at how typical that mentality can be among marketing people – they’ll ask you to defy the laws of physics (yeah, I know fruit on the side would settle to the bottom) for the sake of the most insignificant change, and they act as though that minuscule change is a catalyst for some new and wonderful product.

Originally this was sketched on a Post-It note, but then I recreated it in Photoshop CS5. I experimented quite a bit with my new Wacom Intuos5 tablet on this project too.